How to Clone Linktree
One link-in-bio page that routes followers to everything you do
What is Linktree?
Linktree solved a constraint everyone hated: Instagram gives you one bio link. Its answer - a tiny mobile page listing all your links - is arguably the highest revenue-per-line-of-code product of the creator economy. A profile is just a username, an avatar, and a stack of buttons, yet tens of millions of creators, brands and small businesses park their entire online presence behind one.
Built in 2016 in Melbourne as a side project (reportedly in a few hours), Linktree rode the creator boom to a $1.3B valuation in 2022 with 50M+ users. Press and analyst estimates put revenue in the $100M/yr range, earned the freemium way: free pages forever, then $5โ24/month for themes, analytics, scheduling and brand removal. Like Calendly, every free page is a billboard - the 'Made with Linktree' badge is the growth engine.
Here's the honest take for builders: this is the easiest clone on CloneMRR - a weekend MVP, genuinely. Which means a generic clone is worthless; there are hundreds. The play is either a niche (link pages for musicians with embedded players, for restaurants with menus and reservations, for real-estate agents with listings) or making the page itself the storefront - digital products, tips and bookings with you taking a small cut. The page is trivial; the distribution and the angle are the business.
Who it's for: Creators, musicians, small businesses and anyone with a social bio: people who need one mobile-first page that aggregates everything they do. The clone opportunity is a vertical with built-in monetization - link pages that sell, book or capture leads for one specific audience.
How Linktree makes money
- $ Paid subscriptions: Starter, Pro and Premium tiers (~$5โ24/month) unlock custom themes, link scheduling, analytics, and removing the Linktree badge.
- $ Commerce take rate: transaction fees on tips, digital product sales and affiliate-shop features sold through the page.
- $ Marketplace and partner revenue: integrations and affiliate deals (e.g. music pre-saves, ticketing) negotiated at platform scale.
- $ The free tier is deliberate distribution: every free page carries the brand badge, recruiting the next wave of users from each creator's audience.
Rough estimate based on press reports placing annual revenue in the $100M range; Linktree is private and does not publish financials. CloneMRR is not affiliated with Linktree; figures are for educational purposes.
Features to build
MVP ship this first
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โ Public profile pageA fast mobile-first page at /username: avatar, display name, bio, and a vertical stack of link buttons.
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โ Link managerAdd, edit, reorder (drag and drop) and toggle links; each link has a title, URL and optional thumbnail or emoji.
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โ Live-preview editorDashboard with a phone-frame preview that updates instantly as the user edits links and appearance.
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โ Themes & appearancePreset themes plus custom background color/gradient, button shape (rounded/pill/square) and font choice.
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โ Click analyticsPage views and per-link clicks with a simple chart and click-through rate, so creators see what works.
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โ Username claims & authSign up, claim a unique handle (the product's scarcest asset), and manage account settings.
Full version add later
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+ Monetization blocksTip jar, paid digital downloads and 'support me' buttons with platform fee - turning the page into a storefront.
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+ Rich embedsSpecial link types that expand in place: YouTube/Spotify players, latest posts, image galleries and lead-capture forms.
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+ Link scheduling & prioritizationPublish/unpublish links on a schedule, pin a featured link with an animation, and A/B test titles.
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+ QR codes & short linksAuto-generated QR code per profile for offline use, plus branded short links with scan analytics.
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+ Custom domainsPro users connect their own domain (links.yourname.com) - a high-perceived-value upsell that costs you little.
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+ Team & brand featuresMultiple pages per account, role-based collaborators, and exportable analytics for agencies managing creators.
Recommended tech stack
| Layer | Our pick | Why |
|---|---|---|
| Frontend | Next.js + Tailwind CSS | Profile pages must render instantly on mobile from a social-app webview; SSR/ISR makes them static-fast with fresh data. |
| Backend | Next.js API routes / server actions | The app is 90% CRUD on links and profiles - no separate backend needed at this scale. |
| Database | PostgreSQL (Supabase) | Users, profiles, links and click events are clean relational data; Supabase auth covers signup and OAuth. |
| Analytics ingestion | Edge function writing click events | Click tracking via a /r/[linkId] redirect must add near-zero latency; batch-insert events and aggregate nightly. |
| Payments | Stripe (Billing + Connect) | Billing handles Pro subscriptions; Connect handles tips and digital sales if you add commerce, with your platform fee built in. |
| Hosting | Vercel or Cloudflare | Edge-cached profile pages worldwide; a viral creator's traffic spike shouldn't require any ops work. |
AI prompts to clone Linktree
Pick your builder, copy the prompt, paste it and iterate. Enter your email once to unlock all prompts on every page - we'll also send you this full prompt pack.
Build a link-in-bio web app called BioStack, modeled on Linktree.
## Core concept
Creators claim a username and get a public mobile-first page at biostack.app/username: avatar, name, bio, and a stack of customizable link buttons. They manage everything from a dashboard with a live phone preview. Free plan: up to 5 links, BioStack badge on the page. Pro plan ($6/month): unlimited links, all themes, analytics history, no badge.
## User roles
- Creator: claims a handle, edits their page, views analytics
- Visitor: no account - taps links on the public page (every tap is tracked)
- Admin: user growth dashboard, top pages by views, flag/remove pages
Tools to build your Linktree clone
Describe your app in plain English and Lovable builds a full-stack web app with auth, database and deployment included.
Best for: Full-stack web apps without writing code
StackBlitz's AI builder. Prompt, run and edit full-stack apps directly in the browser, then deploy in one click.
Best for: Rapid prototypes and web apps
AI app builder with built-in database, auth and hosting. Strong for internal tools and CRUD-heavy products.
Best for: Dashboards, marketplaces and internal tools
The AI code editor. Full control over your codebase with AI agents that write and refactor code for you.
Best for: Developers who want full code ownership
Generates production-grade React + Tailwind UI from a prompt, deployable to Vercel instantly.
Best for: Polished UI and front-ends
Workers, Pages, R2 and D1 - host your clone on a global edge network with a generous free tier.
Best for: Serverless apps and APIs
Cheap VPS and managed hosting with an AI website builder. Easiest way to put a clone online on a budget.
Best for: Budget VPS and WordPress-style sites
How to make money with a Linktree clone
Own a vertical
Generic link pages are a commodity. Build the link-in-bio for one niche - musicians (embedded players, pre-saves, tour dates), restaurants (menu, reservations), realtors (listings) - and charge 3x Linktree because the blocks match the job.
Take a cut of page commerce
Tips, digital downloads, paid DMs and bookings sold directly on the page with a 5โ10% platform fee. Transaction revenue scales with creator success instead of capping at a subscription.
Sell the analytics layer
Creators negotiating brand deals need proof: audience geography, CTR by link, traffic sources, exportable reports. That's a clean Pro-tier feature worth $10+/month to anyone monetizing seriously.
Agency and white-label plans
Social media agencies manage dozens of client pages. Multi-page workspaces, client permissions, custom domains and removable branding support $50โ200/month B2B pricing on the same codebase.
Frequently asked questions
How much does Linktree make?
Linktree is private, but press coverage and analyst estimates place revenue around the $100M/yr range - roughly $7โ9M per month - from 50M+ users on freemium subscriptions ($5โ24/month tiers). It was valued at $1.3B in its 2022 raise.
How hard is it to build a Linktree clone?
It's about the easiest well-known product to clone - a public page, a link CRUD with reordering, and click counting. An AI builder can produce a working MVP in a weekend. The hard part is entirely on the business side: distribution and a reason to pick you over a hundred identical tools.
Is it legal to clone Linktree?
Yes. Link-in-bio pages are a format, not protectable IP, and the market is crowded with legal competitors (Beacons, Bento, Lnk.Bio, Stan Store). What you can't use is Linktree's name, logo or visual identity - including the '-tree' branding pattern too closely.
What tech stack should I use for a Linktree clone?
Next.js + Tailwind with ISR for instant-loading public pages, Postgres (Supabase) for users/links/analytics, an edge redirect route for click tracking, and Stripe for subscriptions. Keep the public page nearly JavaScript-free - most views come from Instagram and TikTok in-app browsers.
What does it cost to build a Linktree clone?
Almost nothing: under $50/month in tooling and hosting for an MVP, since profile pages are cheap to serve. A polished product with themes, analytics and billing is perhaps $3,000โ$15,000 of development effort. Your real cost is marketing - this is a distribution game, not an engineering one.
Can a Linktree clone still make money in 2026?
Not as a generic clone - that window closed years ago. But niche players keep proving the model: Stan Store reportedly passed $25M ARR selling creator storefronts, essentially a monetized link-in-bio. Pick an audience, bundle the blocks they need (selling, booking, capturing emails), and charge for outcomes rather than links.
More apps to clone
CloneMRR is not affiliated with, endorsed by or connected to Linktree. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.