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How to Clone Loom

Async video messaging - record your screen and camera, share an instant link

Web medium to clone Freemium per-creator SaaS subscription (free tier + paid Business/Enterprise plans)
Est. monthly revenue
$8Mโ€“$12M/mo
rough estimate, 2024
MVP build time
2โ€“3 weeks with AI builders
full version: 3โ€“4 months
Clone prompts
5 builders
Lovable ยท Bolt ยท Cursor ยท v0 ยท Base44
Briefing

What is Loom?

Loom is async video messaging for work. You hit record, it captures your screen and webcam at the same time, and the moment you stop, you get a shareable link - no editing, no uploading, no scheduling a meeting. The pitch is simple: replace the meeting (or the long explainer email) with a 3-minute video the other person watches whenever they want. That 'record and the link is ready' speed is the entire product, and it is why Atlassian acquired the company for about $975 million.

Under the hood Loom is a browser-and-desktop recorder plus a video host with a viewing page. The recorder uses the browser's screen-capture and camera APIs; the video is uploaded to cloud storage and served from a CDN; the viewer page shows the video with a transcript, timestamped comments, emoji reactions and view analytics (who watched, how far). Monetization is freemium: a free tier with recording limits, then paid plans per creator that unlock unlimited recordings, longer videos, transcripts, editing and engagement insights.

For a builder, Loom is one of the more clonable famous apps - the core recorder is a few browser APIs, and a niche viewer experience is very achievable. The hard, expensive parts are video processing at scale (transcoding, transcription) and bandwidth cost, so the clone opportunity is a focused one: async video for a specific audience - sales reps sending personalized walkthroughs, support teams answering tickets with video, teachers leaving feedback. Charge per seat, keep the recorder dead-simple, and let the niche viewer features do the selling.

Who it's for: Remote and hybrid teams who want to replace meetings and long messages with quick screen+camera videos. The realistic clone target is a vertical use case - sales walkthroughs, customer support replies, async standups, course feedback - where a tailored recorder and viewer beat a generic tool.

Revenue model

How Loom makes money

Revenue estimate
$8Mโ€“$12M/mo

Rough estimate; Loom is now part of Atlassian and no longer reports standalone figures, so this is based on pre-acquisition estimates. CloneMRR is not affiliated with Loom; figures are for educational purposes.

Spec sheet

Features to build

MVP ship this first

  • โœ“ Screen + camera recorder
    Record the browser tab or screen with a webcam bubble overlay, using the browser's getDisplayMedia and getUserMedia APIs.
  • โœ“ Instant shareable link
    On stop, the video uploads and a unique watch URL is created and copied to the clipboard immediately.
  • โœ“ Video viewer page
    A clean public watch page with the player, title, creator info and a privacy setting (public link / workspace-only).
  • โœ“ Library dashboard
    A grid of the creator's recordings with thumbnail, title, date, duration and view count; rename and delete.
  • โœ“ Comments & reactions
    Viewers leave timestamped comments and emoji reactions on the watch page; the creator gets notified.
  • โœ“ Accounts & workspaces
    Email/Google auth, personal library plus a shared workspace so a team can see each other's videos.
~ 2โ€“3 weeks with AI builders

Full version add later

  • + Auto transcription & captions
    Speech-to-text generates a searchable transcript and captions via a third-party API (e.g. Deepgram or Whisper).
  • + Trim & basic editing
    Cut the start/end, remove filler, and stitch clips without re-recording.
  • + View analytics
    Per-viewer engagement: who watched, completion rate, drop-off points and a viewer list.
  • + Custom branding & CTAs
    Custom thumbnail, logo, brand colors and a call-to-action button on the watch page.
  • + Folders, search & sharing controls
    Organize into folders, full-text search across transcripts, and granular link permissions.
  • + Integrations & embeds
    Embed videos in docs and help centers, plus Slack/email notifications and one-click insert into tools.
~ 3โ€“4 months
Architecture

Recommended tech stack

Layer Our pick Why
Frontend Next.js + Tailwind CSS The recorder and viewer are interactive React components; SSR gives fast, shareable watch pages with proper og tags.
Recording MediaRecorder + getDisplayMedia / getUserMedia Native browser APIs capture screen and camera with no plugins; canvas compositing draws the webcam bubble onto the screen track.
Storage & delivery Cloudflare R2 / S3 + a CDN (or Mux) Video files are large; object storage plus CDN keeps delivery cheap and fast. Mux or Cloudflare Stream handles transcoding if you outgrow raw files.
Backend & DB Node.js + PostgreSQL (Supabase) Metadata (videos, views, comments, workspaces) is relational; Supabase adds auth and storage with signed upload URLs.
Transcription Deepgram or OpenAI Whisper API Outsource speech-to-text rather than running models yourself; transcripts power search and captions.
Hosting Vercel or Cloudflare Edge-rendered watch pages worldwide and serverless functions for upload URLs and webhooks.
The payload

AI prompts to clone Loom

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loom-lovable.md
Build an async video messaging web app called ClipCast, modeled on Loom.

## Core concept
Users record their screen and webcam at the same time, and the instant they stop, they get a shareable link to a watch page. The whole point is speed: no editing, no upload wait the user has to think about - record, stop, share.

## User roles
- Creator: records videos, manages their library, sees who watched
- Viewer: watches via a shared link, leaves comments and reactions (no account needed for public links)
- Workspace admin: manages members and shared folders

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Loadout

Tools to build your Loom clone

Exit strategy

How to make money with a Loom clone

01

Pick a vertical use case

Don't build generic async video - build it for one job. 'Video replies for support tickets', 'personalized sales walkthroughs', or 'async feedback for online courses' each get a tailored recorder, viewer and integrations that a horizontal tool can't match.

02

Freemium with usage caps

Free tier with limits on video length and monthly recordings, paid per-creator plans that unlock unlimited recording, transcripts, editing and analytics. The caps create a natural upgrade moment for active users.

03

Sell the analytics, not just the recorder

Sales and marketing teams pay for engagement insight - who watched, how far, when. Make per-viewer analytics and CTAs on the watch page a premium feature; that data is worth more than the recording itself to a revenue team.

04

Embeds and integrations as the wedge

Let videos embed cleanly in help centers, docs and CRMs, and add one-click insert into the tools your niche already uses. Distribution inside existing workflows is what turns a recorder into a habit - and a paid seat.

Intel

Frequently asked questions

How much does Loom make?

Loom was acquired by Atlassian in 2023 for about $975 million and no longer reports standalone revenue. Pre-acquisition estimates put it in the rough range of $8Mโ€“$12M per month (low tens of millions ARR) from its freemium per-creator subscriptions. Treat any figure as an estimate.

How hard is it to build a Loom clone?

Medium. The recorder itself is surprisingly approachable - the browser's getDisplayMedia and getUserMedia APIs plus MediaRecorder do the heavy lifting, and compositing a webcam bubble on a canvas is a known pattern. The genuinely hard, costly parts are video transcoding, transcription and bandwidth at scale, which you can defer or outsource (Mux, Deepgram) in an MVP.

Is it legal to clone Loom?

Yes - screen recording and video hosting are legal and widely offered (Vidyard, Vimeo Record, Tella, Scribe). You cannot copy Loom's name, logo, branding or proprietary code, but the model - record screen + camera, share a link, host the viewer - is yours to build. Use your own brand and a focused niche.

What tech stack should I use for a Loom clone?

A solid 2026 stack: Next.js + Tailwind for the recorder and watch pages, the browser MediaRecorder/getDisplayMedia/getUserMedia APIs for capture, Cloudflare R2 or S3 behind a CDN for the video files, Supabase (Postgres) for metadata and auth, and Deepgram or Whisper for transcripts. Upload via signed URLs - never stream large files through your own server.

How much does it cost to build a Loom clone?

With AI builders, a working MVP costs under $100/month in tooling and 2โ€“3 weeks of evenings. The ongoing cost driver is storage and bandwidth: video is heavy, so a CDN and (eventually) a transcoding service like Mux or Cloudflare Stream become real line items as usage grows. A polished production build typically runs $15,000โ€“$60,000.

What is the hardest part of a Loom clone at scale?

Video infrastructure. Recording is easy; serving thousands of videos reliably across devices means transcoding to multiple formats, generating thumbnails and captions, and paying for CDN bandwidth. Most successful clones outsource this to Mux or Cloudflare Stream rather than building their own pipeline, and keep the differentiation in the niche viewer experience.

Next targets

More apps to clone

CloneMRR is not affiliated with, endorsed by or connected to Loom. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.