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How to Clone Reddit

The front page of the internet - user-run communities monetized by ads and, lately, AI data licensing

Android medium to clone Free, ad-supported communities; supplemented by data licensing, a premium subscription and developer/API fees
Est. monthly revenue
$100Mโ€“$130M/mo
rough estimate, 2025
MVP build time
2โ€“3 weeks with AI builders
full version: 4โ€“6 months
Clone prompts
5 builders
Lovable ยท Bolt ยท Cursor ยท v0 ยท Base44
Briefing

What is Reddit?

Reddit went public in 2024 and did about $1.3 billion that year by hosting other people's conversations. The product is structurally simple: communities (subreddits) run by volunteer moderators, posts, nested comments, and up/down votes that rank everything. That's it. Twenty years of internet later, no one has displaced it, because the moat isn't the software - it's a hundred thousand communities with their own cultures, in-jokes and moderators who work for free.

The interesting financial twist is data licensing: Reddit signed deals reportedly worth $60M+/year with Google and others to train AI models on its corpus, which means the user-generated archive itself became a product. Ads still dominate revenue, but 'community content as licensable data' is a model no clone should ignore - niche, high-quality discussion archives have real value.

Nobody should clone Reddit horizontally; the realistic play is vertical. Thousands of niche communities still live on abandoned phpBB and vBulletin forums from 2008 - woodworkers, anglers, specialty mechanics, local communities, professional groups - with terrible mobile UX, no apps and aging admins. A modern community platform for one vertical (or a Discourse-style product aimed at migrating those forums) can charge memberships, sponsorships and job-board fees that Reddit's generic ad model never captures.

Who it's for: People who want depth over follower counts: hobbyists, professionals, fans and locals organizing around topics rather than personalities. Clone opportunities: vertical community platforms with modern UX for niches stuck on dying phpBB forums - trades, hobbies, local areas, professional specialties.

Revenue model

How Reddit makes money

Revenue estimate
$100Mโ€“$130M/mo

Rough estimate derived from public filings (2024 revenue ~$1.3B, growing 50%+ YoY into 2025). CloneMRR is not affiliated with Reddit; figures are for educational purposes.

Spec sheet

Features to build

MVP ship this first

  • โœ“ Communities
    Creatable topic spaces with name, description, rules, banner and member counts - the organizing unit for everything else.
  • โœ“ Posts
    Text, link and image posts submitted to one community, with flair tags for filtering.
  • โœ“ Nested comments
    Threaded replies with collapse/expand, sorted by votes - where the actual product value lives.
  • โœ“ Voting & ranking
    Up/down votes on posts and comments; feeds ranked by Hot (votes decayed by age), New and Top.
  • โœ“ Moderation tools
    Per-community mods who can remove posts/comments, ban users, pin announcements and edit rules.
  • โœ“ Home feed & subscriptions
    Join communities to build a personalized home feed; an All/Popular feed for discovery.
~ 2โ€“3 weeks with AI builders

Full version add later

  • + Karma & trust levels
    Reputation earned from votes; gates posting in strict communities and unlocks privileges - the anti-spam backbone.
  • + Automod rules engine
    Per-community keyword/regex/account-age rules that auto-remove or flag content - what makes volunteer moderation scale.
  • + Report & queue system
    User reports flow into a mod queue with audit log; ban appeals and mod notes.
  • + Search
    Full-text search across posts and comments, scoped by community, date and flair.
  • + Notifications & messaging
    Reply/mention notifications, mod mail, and basic direct messages.
  • + Community customization
    Themes, custom flair sets, wiki pages, scheduled/pinned posts - what makes a community feel owned by its members.
~ 4โ€“6 months
Architecture

Recommended tech stack

Layer Our pick Why
Web app (PWA) Next.js + Tailwind Threads are SEO machines - Reddit gets enormous Google traffic ('best X reddit'); server-render every post page with clean URLs.
Mobile app React Native (Expo) sharing the API Lurking happens on phones; push notifications for replies are the retention loop. Ship the PWA first, wrap later.
Backend Node.js + PostgreSQL (Supabase) Communities, posts, votes and comment trees are relational; recursive CTEs (or a materialized path column) handle nesting cleanly.
Ranking & caching Redis (Upstash) Hot-score feeds and vote counts are read-heavy; cache ranked post lists per community and recompute on a short interval.
Search Postgres full-text, Meilisearch when it hurts tsvector covers an MVP; a dedicated search engine pays off once comment volume makes 'search this community' a top feature.
AI features Claude API Automod triage (classify reported content against community rules), thread summaries for long discussions, and onboarding suggestions for which communities to join.
The payload

AI prompts to clone Reddit

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reddit-lovable.md
Build a community discussion web app called Quorum, modeled on Reddit, designed as a modern home for niche hobby communities.

## Core concept
Users join topic communities (like q/woodworking, q/fermentation, q/vanlife), post text/link/image posts, discuss in nested comment threads, and vote everything up or down. Votes rank the feeds. Each community is run by volunteer moderators with real tools.

## Pages
1. Landing (logged out): headline 'Your hobby has a home', grid of featured communities with member counts and recent post previews, sign-up CTA, short 'why not the old forums' section
2. Home feed (after login): ranked posts from joined communities with Hot / New / Top tabs; left sidebar listing joined communities; right sidebar with 'communities to explore' and a create-post button
3. Community page at q/[name]: banner, icon, description, member count with Join/Joined button, rules in the sidebar, moderator list, post feed with flair filter chips, pinned posts on top
4. Post detail: full post, vote arrows with score, comment composer, then the comment tree - nested replies indented with collapse lines, each comment votable, sorted by Best; 'continue thread' link past 6 levels deep
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Loadout

Tools to build your Reddit clone

Exit strategy

How to make money with a Reddit clone

01

Paid memberships per community

Reddit can't charge hobbyists without revolt; a vertical community can. Supporter tiers ($3โ€“10/month) for badges, member-only threads and meetup tools - Discourse-based communities and Patreon prove people pay to belong.

02

Niche sponsorships over programmatic ads

A 20,000-member woodworking community is worth more to four tool brands as a direct sponsor placement than as programmatic inventory. Sell monthly sponsorships and AMA slots directly; keep them clearly labeled.

03

Job boards and classifieds

Professional and trade communities monetize beautifully through job posts ($50โ€“300 each) and member classifieds - revenue Reddit structurally ignores because it doesn't fit a global ads machine.

04

The Reddit data lesson, ethically

High-quality niche discussion archives have licensing and product value: searchable expert answers, digest newsletters, even structured datasets - but only with explicit member consent and revenue sharing, or you'll relive Reddit's 2023 API revolt at miniature scale.

Intel

Frequently asked questions

How much money does Reddit make?

Reddit is public: it reported about $1.3 billion for 2024 - roughly $100โ€“130 million per month - and has been growing fast (50%+ YoY quarters into 2025). About 90% is advertising; the rest is mostly AI data-licensing deals with Google and others, plus Reddit Premium and API fees.

How hard is it to build a Reddit clone?

Medium. Posts, communities and voting are straightforward; the genuinely tricky parts are nested comment trees that stay fast at hundreds of comments, vote integrity, and moderation tooling that doesn't burn out volunteers. The hardest part isn't code at all - it's getting the first 200 active members. Pick a niche where you already are one.

Is it legal to clone Reddit?

Yes - forums, voting and threaded comments are decades-old patterns no one owns. Don't use Reddit's name, logo or Snoo mascot, and don't scrape its content (the ToS prohibits it and they now litigate over data). The real legal work for any UGC platform is moderation: clear terms, a takedown process, and age/content policies.

What tech stack should I use for a Reddit clone?

Next.js with server-rendered thread pages (Reddit's Google traffic is the growth lesson), Postgres with a materialized-path comment tree, a vote ledger table, and Redis for hot-feed caching. React Native later for push notifications. The Cursor prompt on this page specifies that exact architecture, including the ranking formula.

What does it cost to run a Reddit clone?

Text is cheap. A niche community of a few thousand actives runs on $25โ€“100/month (Supabase/managed Postgres + a small Redis + hosting). Image uploads and search are the first costs to grow. Your real spend is time: community management and moderation are the product, and they don't scale for free.

Why would a community move off Reddit or an old forum?

Old phpBB forums are dying of bad mobile UX, spam and absent admins; Reddit gives communities reach but no ownership - mods got overruled publicly during the 2023 API protests. A vertical platform offering modern UX, data export, real mod tools and a revenue share gives founders of large niche communities an actual reason to switch.

Next targets

More apps to clone

CloneMRR is not affiliated with, endorsed by or connected to Reddit. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.