How to Clone Squarespace
All-in-one website builder with templates, hosting, commerce and domains in one subscription
What is Squarespace?
Squarespace is the polished, opinionated end of the website-builder market. Instead of a blank canvas, you pick a beautifully designed template and customize it inside guardrails - fonts, colors, sections and content - so even non-designers end up with a site that looks professionally made. Everything is bundled: editor, hosting, domain, SSL, analytics, blogging, email campaigns and a store. That all-in-one bundle, sold as a single recurring subscription, is the business.
The company is large and (until being taken private) was publicly traded, generating on the order of a billion dollars a year, almost entirely from subscriptions across millions of websites. The product's edge over rivals is taste: tightly curated templates and a constrained editor that makes it hard to build something ugly. That constraint is also the strategic lesson - Squarespace trades flexibility for guaranteed quality, the opposite of Webflow.
For a builder, cloning 'all of Squarespace' is a fool's errand, but the template-first model is very cloneable for a niche. A site builder that ships ten gorgeous templates for one profession - therapists, photographers, restaurants, personal trainers - plus the few features that profession actually needs (booking, menu, gallery) can win on relevance and curation where the giants are generic.
Who it's for: Small businesses, creatives, restaurants and solo professionals who want a beautiful site without hiring a designer or learning to code. The clone opportunity is a template-first builder for one specific profession or industry.
How Squarespace makes money
- $ Website subscriptions: tiered monthly/annual plans (Personal, Business, Commerce) - the core recurring revenue.
- $ Commerce fees: higher-tier plans for selling, plus transaction fees on lower commerce tiers.
- $ Domains: registration and annual renewal of custom domains, often bundled with annual plans.
- $ Add-ons: paid email campaigns, scheduling (Acuity), member areas and marketing tools sold on top.
- $ Annual prepay: discounted yearly plans lock in cash up front and reduce churn.
Rough estimate derived from reported annual revenue (~$1B+) divided across the year. CloneMRR is not affiliated with Squarespace; figures are for educational purposes.
Features to build
MVP ship this first
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โ Template galleryA curated set of pre-designed site templates the user picks from to start, each with demo content.
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โ Section-based editorBuild pages by adding, reordering and editing pre-styled sections (hero, gallery, about, contact) rather than free dragging.
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โ Theme controlsGlobal font pairings and color palettes that restyle the whole site consistently from one panel.
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โ Multi-page sites & navAdd pages, organize them into a navigation menu, and manage a simple page tree.
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โ Publish with subdomainOne-click publish to a hosted subdomain with SSL; the site is live and shareable.
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โ Accounts & site managementEmail/Google auth, a dashboard of the user's sites, autosave and duplicate-site.
Full version add later
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+ Custom domainsSearch, register or connect a domain, auto-provision SSL, and map it to the site.
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+ Built-in storeProduct catalog, cart, Stripe checkout and order management bundled into the same editor.
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+ Blog & content collectionsA blogging engine with categories, tags, RSS and scheduled publishing.
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+ Scheduling/bookingAn appointments module (Acuity-style) so service businesses can take bookings on-site.
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+ Email campaignsBranded newsletter and announcement emails sent from the same platform, matching the site theme.
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+ Analytics & SEO toolsBuilt-in traffic analytics, sitemap generation, meta-tag editing and SEO checklists.
Recommended tech stack
| Layer | Our pick | Why |
|---|---|---|
| Frontend (editor) | React + TypeScript + Tailwind | The section editor is interactive but constrained; React handles the panel-driven editing UX cleanly. |
| Templating | Section schema + theme tokens (JSON) | Templates are data: a list of section types plus a theme token set, so one engine renders every template and customization. |
| Backend | Node.js (Next.js API routes or NestJS) | Mostly CRUD for sites, pages and content, plus publish orchestration - one language end to end. |
| Database | PostgreSQL (Supabase) + JSONB | Relational for users/sites/orders; JSONB stores each page's section list and the site's theme tokens. |
| Commerce | Stripe | Checkout, subscriptions for the builder itself, and store payments for users' products - one provider for both. |
| Hosting & domains | Cloudflare (Pages/Workers + Registrar API) | Static publishing with a CDN, automatic SSL, and a domain-registration API for custom domains. |
AI prompts to clone Squarespace
Pick your builder, copy the prompt, paste it and iterate. Enter your email once to unlock all prompts on every page - we'll also send you this full prompt pack.
Build an all-in-one website builder web app called Sitely, modeled on Squarespace: template-first, beautiful by default, sold as a subscription.
## Core concept
Users pick a pre-designed template, customize it by editing pre-styled sections and changing the global theme (fonts and colors), then publish to a hosted site. We make money on a monthly subscription, with higher tiers unlocking a store and a custom domain.
## User roles
- Owner: creates sites, edits content, publishes, manages billing
- Contributor: invited to edit content on a site (no billing access)
- Admin: sees all sites and users, manages plans
Tools to build your Squarespace clone
Describe your app in plain English and Lovable builds a full-stack web app with auth, database and deployment included.
Best for: Full-stack web apps without writing code
StackBlitz's AI builder. Prompt, run and edit full-stack apps directly in the browser, then deploy in one click.
Best for: Rapid prototypes and web apps
AI app builder with built-in database, auth and hosting. Strong for internal tools and CRUD-heavy products.
Best for: Dashboards, marketplaces and internal tools
The AI code editor. Full control over your codebase with AI agents that write and refactor code for you.
Best for: Developers who want full code ownership
Generates production-grade React + Tailwind UI from a prompt, deployable to Vercel instantly.
Best for: Polished UI and front-ends
Workers, Pages, R2 and D1 - host your clone on a global edge network with a generous free tier.
Best for: Serverless apps and APIs
Cheap VPS and managed hosting with an AI website builder. Easiest way to put a clone online on a budget.
Best for: Budget VPS and WordPress-style sites
How to make money with a Squarespace clone
Own one profession's templates
Build the ten most beautiful templates for one niche - therapists, photographers, food trucks - and the two features they actually need. Curation and relevance beat the giants' generic gallery.
Bundle the boring stuff
Squarespace's stickiness is the bundle: hosting, domain, SSL, analytics and email in one bill. Bundling removes decisions and raises switching cost, which is why people stay for years.
Annual prepay with a discount
Offer a meaningful discount for paying yearly. It pulls cash forward, slashes churn and is the single biggest lever on a website builder's economics.
Sell the upsells, not just the site
Once a site is live, sell scheduling, email campaigns, a store tier and premium templates. Each add-on lifts ARPU on customers you already acquired.
Frequently asked questions
How much does Squarespace make?
Squarespace generates roughly $1 billion or more in annual revenue - on the order of $80Mโ$95M per month - almost entirely from website subscriptions across millions of sites, plus commerce fees, domains and add-ons. It was publicly traded before being taken private in 2024.
How hard is it to build a Squarespace clone?
Medium. Because it's template-first and section-based rather than a free-form canvas, the editor is far easier than Webflow's: you render pre-styled sections and apply a global theme, instead of exposing the full CSS box model. The work is in the section library, the theme system, publishing and the commerce/domain add-ons.
Is it legal to clone Squarespace?
Yes. Website builders are a crowded, legal category - Wix, Webflow, Framer, GoDaddy and others all compete. You can replicate the template-first model, but you cannot copy Squarespace's actual templates, brand, logo or code. Design your own templates and brand.
What tech stack should I use for a Squarespace clone?
A solid 2026 stack: React/Next.js + Tailwind for the editor, a JSON section schema plus theme tokens as the templating engine, PostgreSQL with JSONB to store pages and themes, Stripe for both the builder subscription and store checkout, and Cloudflare for hosting, SSL and custom domains.
How much does it cost to build a Squarespace clone?
An MVP - template gallery, section editor, global theme, publish to subdomain - can be built with AI builders for under $100/month in tooling across 3โ4 weeks. A production version with commerce, custom domains, blogging and email campaigns is a larger lift, realistically $30,000โ$80,000 depending on how many bundled features you ship.
Why would anyone use my builder over Squarespace?
Focus. Squarespace is deliberately generic to serve everyone. A builder with ten stunning templates for one industry, the exact features that industry needs, and copy that speaks its language will convert that niche far better - relevance and curation are how small site builders carve out durable revenue.
More apps to clone
CloneMRR is not affiliated with, endorsed by or connected to Squarespace. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.