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How to Clone Teachable

All-in-one platform for creators to build, host and sell online courses

Web medium to clone Subscription SaaS for creators plus transaction fees on course sales
Est. monthly revenue
$6Mโ€“$9M/mo
rough estimate, 2023
MVP build time
2โ€“3 weeks with AI builders
full version: 3โ€“4 months
Clone prompts
5 builders
Lovable ยท Bolt ยท Cursor ยท v0 ยท Base44
Briefing

What is Teachable?

Teachable lets creators package their knowledge into online courses and sell them without touching code. A creator uploads videos, writes lessons, sets a price, and Teachable handles the hosting, the checkout, the student logins and the progress tracking. It's the 'Shopify for courses' - the boring infrastructure that turns an expert into a business.

The model is sticky because a course catalog is a real asset: once a creator has built their school, migrating off is painful, and every new course adds inventory that earns indefinitely. Teachable makes money two ways - a monthly subscription for the software, plus transaction fees on sales (lower or zero on higher plans). That combination of recurring SaaS and usage-based take rate is exactly why it's a great model to clone.

For a builder, the full Teachable is medium-difficulty - the surface area is large (course builder, video, payments, drip, quizzes, affiliates) but none of it is exotic. The smart clone goes vertical: a course platform for one niche - fitness coaches, music teachers, corporate compliance, a specific language - where tailored features and a curated marketplace beat a general-purpose tool. The cold-start is easier than a marketplace because a single creator can launch with their own audience on day one.

Who it's for: Subject-matter experts, coaches, YouTubers and educators who want to sell courses, plus the agencies and teams that build for them. The clone opportunity is a niche course platform tailored to one industry's content, compliance or community needs.

Revenue model

How Teachable makes money

Revenue estimate
$6Mโ€“$9M/mo

Rough estimate; Teachable is owned by Hotmart and does not publish standalone revenue. CloneMRR is not affiliated with Teachable; figures are for educational purposes.

Spec sheet

Features to build

MVP ship this first

  • โœ“ Course builder
    Creators organize content into sections and lessons (video, text, downloads) with a simple drag-to-reorder curriculum editor.
  • โœ“ Video hosting & player
    Upload lesson videos to a host (Mux/Cloudflare Stream) and play them in a clean, distraction-free lesson view.
  • โœ“ Checkout & payments
    Students buy a course via Stripe; on success they're enrolled and gain access to the lessons.
  • โœ“ Student dashboard & progress
    Enrolled students see their courses, resume where they left off, and watch a progress bar fill as they complete lessons.
  • โœ“ Creator school pages
    Each creator gets a branded landing page and per-course sales pages with description, curriculum preview and price.
  • โœ“ Accounts & roles
    Email/Google auth with creator (owner) and student roles; creators see only their own school.
~ 2โ€“3 weeks with AI builders

Full version add later

  • + Drip scheduling
    Release lessons or modules on a schedule (e.g. one module per week) after enrollment, instead of all at once.
  • + Quizzes & certificates
    Graded quizzes, completion criteria, and auto-generated certificates students can share.
  • + Coupons & order bumps
    Discount codes, time-limited offers, upsells and bundles to lift average order value.
  • + Memberships & subscriptions
    Recurring access to a content library or community, not just one-time course purchases.
  • + Affiliate program
    Let students/partners earn a commission for referring sales, tracked with referral links.
  • + Custom domain & branding
    Map the school to the creator's own domain with their logo, colors and theme.
~ 3โ€“4 months
Architecture

Recommended tech stack

Layer Our pick Why
Frontend Next.js + Tailwind CSS Public sales/landing pages need SEO and speed; the student app is a logged-in React surface. One framework covers both.
Backend Node.js (Next.js API routes) Mostly CRUD plus payment and enrollment orchestration - no need for a separate service early on.
Database PostgreSQL (Supabase) Courses, lessons, enrollments and progress are relational; row-level security keeps each creator's school isolated.
Video Mux or Cloudflare Stream Don't build video. A managed host gives you encoding, adaptive streaming, signed playback and thumbnails out of the box.
Payments Stripe (Checkout + Billing) One-time course sales, subscriptions/memberships, coupons and - with Connect - payouts to creators if you take a platform fee.
Hosting Vercel or Cloudflare Fast static sales pages worldwide, edge functions for auth-gated lesson access, easy image optimization.
The payload

AI prompts to clone Teachable

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teachable-lovable.md
Build an online course platform web app called CourseForge, modeled on Teachable.

## Core concept
Creators build and sell online courses. Students buy a course, then watch video lessons and track their progress. The platform earns a monthly fee from creators and a small transaction fee on each sale.

## User roles
- Creator: builds courses, sets prices, sees sales and students
- Student: browses, buys, watches lessons, tracks progress
- Admin: sees all schools, total sales and platform revenue

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Loadout

Tools to build your Teachable clone

Exit strategy

How to make money with a Teachable clone

01

Go vertical, not general

A course platform built for one niche - fitness coaches, music teachers, corporate compliance - can ship tailored features (workout video tools, sheet-music players, audit logs) and charge more than a generic 'sell any course' tool.

02

Tune the take-rate by plan

Copy the proven mix: a low base subscription with a transaction fee that drops to zero on higher tiers. Small creators pay via the fee; big creators upgrade to escape it - both paths grow revenue.

03

Sell memberships, not just courses

One-time course sales are lumpy. Add recurring memberships (a content library + community) so creators - and therefore you - earn predictable monthly revenue instead of one-off spikes.

04

Done-for-you onboarding

Migrating a course catalog and videos is painful, which makes it a paid service. Charge for migration, course-page design and launch support - high-margin services that also reduce churn.

Intel

Frequently asked questions

How much money does Teachable make?

Teachable is owned by Hotmart and doesn't publish standalone figures; it was acquired for a reported ~$250M in 2020. Based on its scale of creators and the online-course market, a rough public estimate puts revenue in the $6Mโ€“$9M/month range. Treat this as an outside estimate, not an official number.

How hard is it to build a Teachable clone?

Medium. The surface area is large - course builder, video hosting, checkout, progress, drip, quizzes - but none of it is exotic; it's mostly CRUD plus payments and gated video. An MVP (build courses, sell, watch with progress) is a 2โ€“3 week build with AI tools. The hard parts are secure video access and clean creator UX.

Is it legal to clone Teachable?

Yes. Course platforms are a crowded, legitimate category - Thinkific, Podia, Kajabi and Gumroad all sell courses. You can copy the business model but not Teachable's name, logo, theme designs or code. Build your own brand and you're competing fairly.

What tech stack should I use for a Teachable clone?

A proven 2026 stack: Next.js + Tailwind for fast SEO sales pages and the student app, Supabase (Postgres) for data and auth, a managed video host like Mux or Cloudflare Stream with signed playback, and Stripe (Checkout for one-time sales, Connect if you pay creators out and keep a fee). Don't build video yourself.

How much does it cost to build and run a Teachable clone?

MVP tooling is under $100/month, but video hosting is the variable cost - Mux/Cloudflare Stream bill per minute stored and streamed, so costs scale with your library and viewers. A production build with custom development typically runs $15,000โ€“$60,000. Price your plans to cover storage and streaming.

How do I solve the chicken-and-egg problem on a course platform?

It's easier than a true marketplace: a course platform isn't blank on day one because a single creator launches to their own audience immediately. Recruit a handful of creators in one niche who already have followings, help them launch, and let their student traffic seed your catalog and reviews.

Next targets

More apps to clone

CloneMRR is not affiliated with, endorsed by or connected to Teachable. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.