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How to Clone Things 3

Premium to-do and GTD app with a famously polished one-time purchase

iOS medium to clone Premium one-time purchase, priced per platform (no subscription)
Est. monthly revenue
$400K–$1.2M/mo
rough estimate, 2024
MVP build time
1–2 weeks with AI builders
full version: 2–4 months
Clone prompts
5 builders
Lovable · Bolt · Cursor · v0 · Base44
Briefing

What is Things 3?

Things 3, by Cultured Code, is the quiet aristocrat of to-do apps. It implements a Getting Things Done workflow - inbox, projects, areas, today, upcoming, someday - with an obsessive attention to typography, animation and keyboard flow that competitors rarely match. It has won Apple Design Awards and built a devoted following precisely because it does less than its rivals but does it beautifully.

The business model is the interesting part for a cloner. While the entire industry stampeded toward subscriptions, Things stayed a one-time purchase - and charges per platform: buy it once for iPhone, again for iPad, again for Mac. That is an unfashionable model that still works because the audience pays gladly for craft and resents rent on a task list. It is proof that 'premium paid, no subscription' is a live strategy in 2026, not a relic.

For a cloner, the opportunity is not to out-feature Things - Notion and Todoist already lost that race on elegance. The opportunity is to take its philosophy (fast, opinionated, gorgeous, owned-not-rented) to a niche it ignores: a GTD app for a profession, a method-specific planner, or a calmer alternative for people burned out on subscription bloat. The engineering is moderate - local-first data, sync, a clean information architecture - but the bar for polish is brutally high, because polish is the entire product.

Who it's for: Productivity enthusiasts, GTD practitioners, designers and developers who value craft and will pay up front to avoid a subscription. Skews 25–45, Apple-ecosystem-heavy. Clone opportunities target people specifically tired of subscription task apps, or a niche workflow (academics, freelancers, makers) underserved by generic to-do tools.

Revenue model

How Things 3 makes money

Revenue estimate
$400K–$1.2M/mo

Rough estimate of app-store consumer spend based on public third-party reports; Cultured Code is privately held and does not publish figures. CloneMRR is not affiliated with Cultured Code or Things; figures are for educational purposes.

Spec sheet

Features to build

MVP ship this first

  • Inbox capture
    A frictionless quick-add to drop any task into an inbox in one tap/keystroke, to be organized later - the GTD entry point.
  • Today & Upcoming
    A 'Today' list of what's due or scheduled now, and an 'Upcoming' timeline of dated tasks - the two views people live in.
  • Projects & areas
    Group tasks into projects (a goal with steps) and areas (ongoing responsibilities like Work or Home), with headings inside projects.
  • Task detail
    Each task has notes, a due date, a 'when' (today/this evening/scheduled/someday), tags and checklist sub-items.
  • Tags & filtering
    Tag tasks (e.g. @errand, @calls) and filter any list by tag for context-based GTD workflows.
  • Local-first storage
    Tasks persist instantly on-device with optimistic UI; everything feels instant because nothing waits on the network.
~ 1–2 weeks with AI builders

Full version add later

  • + Cross-device sync
    A sync engine so the same task list appears on phone, tablet and web, with conflict resolution - the hard part of a polished to-do app.
  • + Repeating tasks
    Recurring to-dos (every Monday, monthly, after-completion intervals) that regenerate automatically.
  • + Calendar integration
    Show calendar events alongside today's tasks and surface dated to-dos in a unified day view.
  • + Quick-entry & keyboard flow
    A global quick-add and a complete keyboard-shortcut layer so power users never touch the mouse - a defining Things trait.
  • + Natural-language dates
    Type 'tomorrow 5pm' or 'next fri' in a task and have it parse into a real schedule.
  • + Widgets & share extension
    Home-screen widgets for Today and a share sheet to capture from any app into the inbox.
~ 2–4 months
Architecture

Recommended tech stack

Layer Our pick Why
Front end Next.js PWA + Tailwind (web) and React Native/Swift (mobile) Polish demands a real native app eventually, but a fast PWA proves the IA and is installable; share the data layer between them.
Local-first data SQLite (mobile) / IndexedDB via a local-first lib Things feels instant because it's local-first; use a local store with optimistic writes so the UI never waits on the server.
Sync & backend Supabase or an Electric/PowerSync-style sync layer The genuinely hard engineering is multi-device sync with conflict handling; a sync framework over Postgres saves months.
State & validation Zustand + Zod A normalized client store of tasks/projects/areas with strict schemas keeps the drag-drop and quick-entry logic sane.
Payments RevenueCat (one-time IAP) + Stripe (web/license) You want a one-time unlock, not a subscription; RevenueCat handles non-consumable purchases and restore-purchase across devices.
Animation Framer Motion / native gestures Things' check-off and reorder animations are the brand; budget real time for satisfying micro-interactions.
The payload

AI prompts to clone Things 3

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things-lovable.md
Build a premium to-do app called Cleartask, modeled on Things 3 - a beautiful GTD-style task manager sold as a one-time purchase, not a subscription.

## Core concept
A fast, gorgeous task manager. Capture anything into an Inbox, organize into Projects and Areas, and work from a Today list. The whole pitch is calm, opinionated and clutter-free - premium craft you buy once and own.

## Pages
1. Landing page: clean off-white hero with a crisp app screenshot, headline 'Your to-dos, beautifully done.', a 'no subscription - pay once' badge, three feature cards, pricing (one-time $29 'Lifetime'), simple footer
2. Inbox: a single fast list with a prominent quick-add bar at the top; press enter to add another; each row shows a checkbox, title and optional tag
3. Today: tasks due or scheduled for today, grouped into 'Today' and 'This Evening', with a satisfying check-off that strikes through and removes the row
4. Upcoming: a date-grouped timeline of scheduled tasks (Tomorrow, this week, later)
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Loadout

Tools to build your Things 3 clone

Exit strategy

How to make money with a Things 3 clone

01

Sell 'no subscription' as the feature

A huge cohort is fatigued by paying rent on every app. Make a one-time price the headline - 'own it forever, no subscription' - and you differentiate instantly from Todoist, Notion and Things' subscription-based rivals.

02

Per-platform or tiered one-time pricing

Things charges separately per device class. You can do the same, or sell tiers (Solo $29, Pro $49 with sync). One-time prices can be higher than people expect when the craft justifies it.

03

Paid major versions for recurring revenue

The no-subscription answer to churn is a paid upgrade every couple of years. Ship a genuinely better v2 and existing users re-buy - recurring revenue without renting.

04

Niche the workflow, not the masses

Don't fight Things on general polish. Build the beautiful task app for one audience: academics with reading queues, freelancers tracking client work, or makers running side projects. Opinionated beats universal.

Intel

Frequently asked questions

How much money does Things 3 make?

Cultured Code is privately held and doesn't disclose figures, but third-party app-store estimates suggest roughly $400K–$1.2M per month in consumer spend, driven by one-time purchases across iPhone, iPad and Mac plus occasional paid major-version upgrades. Treat it as a rough estimate.

How hard is it to build a Things 3 clone?

Medium. The data model (inbox, projects, areas, smart lists) is approachable and an MVP ships in 1–2 weeks with AI tools. The hard parts are multi-device sync with conflict resolution and the relentless polish - instant check-off, buttery reordering, beautiful animation - because polish is literally the product.

Is it legal to clone Things 3?

GTD workflows and to-do features aren't protected - countless apps implement them. You must not copy the Things name, logo, exact visual design or marketing copy. Use your own name, original UI and your own assets and you're on solid ground. This isn't legal advice; consult a lawyer for your case.

What tech stack should I use for a to-do app?

A local-first client store (Zustand) with optimistic writes for instant feel, a Next.js PWA or React Native front end, Supabase or a sync framework like PowerSync/Electric for multi-device sync, and RevenueCat/Stripe for a one-time unlock. The prompts on this page scaffold exactly that. Local-first is the key choice - it's why Things feels instant.

How much does it cost to build and run a Things clone?

Cheap to start: AI builders, Supabase's free tier and a $99/year Apple developer account get you to a real app. Running costs stay low because the data is small text records - no media hosting. Your real investment is design and animation time, since craft is the whole value proposition.

Can a one-time-purchase app still make money in 2026?

Yes - Things is living proof. It works when the audience values craft and resents subscriptions, and when you replace renewal revenue with periodic paid major versions and per-platform pricing. It's a smaller, steadier business than a subscription app, but with very high margins and loyal customers.

Next targets

More apps to clone

CloneMRR is not affiliated with, endorsed by or connected to Things 3. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.