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How to Clone Trello

Kanban boards that made project management visual, simple and drag-and-drop

Web easy to clone Freemium per-seat SaaS (part of Atlassian)
Est. monthly revenue
$15Mโ€“$35M/mo (est.)
rough estimate, 2025
MVP build time
1โ€“2 weeks with AI builders
full version: 2โ€“3 months
Clone prompts
5 builders
Lovable ยท Bolt ยท Cursor ยท v0 ยท Base44
Briefing

What is Trello?

Trello is the app that taught the world what a kanban board is: lists of cards you drag from 'To Do' to 'Doing' to 'Done'. Cards hold descriptions, checklists, due dates, labels and comments. That's essentially the whole product - and that simplicity is the point. Trello onboards in thirty seconds, which is why it spread through teams long before anyone called it 'project management software'.

Founded in 2011, sold to Atlassian for $425M in 2017, Trello now lives inside Atlassian's portfolio alongside Jira. It runs classic freemium per-seat SaaS: free boards for everyone, then Standard (~$5/user/mo), Premium (~$10) and Enterprise tiers gating unlimited boards, extra views (calendar, timeline, dashboard) and admin controls. Atlassian doesn't break out Trello revenue, so all figures are estimates - but with tens of millions of registered users, even modest conversion implies a healthy nine-figure annual run rate.

For builders, Trello is the single best-value clone on this site: it's rated easy, the data model is four tables, and drag-and-drop libraries do the hard part. Nobody needs another generic Trello - but a kanban board wrapped around one workflow (content pipelines, hiring, real-estate deals, wedding planning, job-search tracking) is a weekend MVP with real willingness to pay.

Who it's for: Teams and individuals who find Jira-style tools overkill: marketers, agencies, freelancers, students and small software teams. The clone opportunity is a kanban board specialized for one workflow, with the columns, fields and automations of that niche built in.

Revenue model

How Trello makes money

Revenue estimate
$15Mโ€“$35M/mo (est.)

Rough estimate only - Atlassian does not report Trello revenue separately; it is bundled into Atlassian's overall subscription revenue, so this range is inferred from user counts and plan pricing. CloneMRR is not affiliated with Trello or Atlassian; figures are for educational purposes.

Spec sheet

Features to build

MVP ship this first

  • โœ“ Boards & workspaces
    Users create boards (with background colors) inside a workspace; a home screen lists all boards with starred ones pinned on top.
  • โœ“ Lists & cards with drag-and-drop
    Ordered lists of cards; cards drag within and across lists, lists reorder horizontally, and positions persist instantly.
  • โœ“ Card details
    Click a card to open a modal: description with markdown, checklist with progress bar, due date with overdue states, colored labels and attachments.
  • โœ“ Members & assignment
    Invite members to a board by email; assign members to cards with avatar stacks shown on the card face.
  • โœ“ Comments & activity log
    Per-card comment thread plus an automatic activity feed (created, moved, completed) on cards and boards.
  • โœ“ Search & filters
    Board-level filtering by label, member and due date, plus a global search across card titles.
~ 1โ€“2 weeks with AI builders

Full version add later

  • + Automation rules
    Butler-style triggers and actions: 'when a card moves to Done, mark complete and post a comment' - no-code rule builder.
  • + Calendar & timeline views
    The same cards rendered as a due-date calendar and a Gantt-style timeline - the headline paid-plan features.
  • + Power-ups / integrations
    Slack notifications, GitHub links, Google Drive attachments and a webhook system for third-party extensions.
  • + Board templates
    A gallery of pre-built boards (sprint board, content calendar, hiring pipeline, CRM) cloned into a workspace in one click.
  • + Notifications & email digests
    In-app notification center plus email alerts for mentions, assignments and approaching due dates.
  • + Admin & permissions
    Workspace roles, board visibility (private/workspace/public), guest access and an admin usage dashboard.
~ 2โ€“3 months
Architecture

Recommended tech stack

Layer Our pick Why
Frontend Next.js + Tailwind CSS + dnd-kit dnd-kit handles accessible, performant drag-and-drop for cards and lists - the one genuinely tricky UI in the product.
Backend Node.js (Next.js server actions) The API is simple CRUD plus reorder operations; server actions keep it all in one codebase.
Database PostgreSQL (Supabase) Four core tables (boards, lists, cards, members) with position columns; row-level security maps cleanly onto board membership.
Realtime Supabase Realtime (Postgres changes) Teammates must see card moves live; subscribing to Postgres changes avoids running your own websocket server.
Auth & billing Supabase Auth + Stripe Billing Email/Google login and per-seat subscription billing with a free-plan board limit enforced in one policy check.
Hosting Vercel Zero-ops deployment; a kanban app has no special infrastructure needs at MVP stage.
The payload

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trello-lovable.md
Build a kanban project management web app called Flowboard, modeled on Trello.

## Core concept
Teams organize work on boards. A board contains vertical lists (like 'To Do', 'Doing', 'Done'), and lists contain draggable cards. Cards open into a detail view with description, checklist, labels, due date, members and comments. Free workspaces get 3 boards; the Pro plan ($5/member/month) is unlimited.

## User roles
- Member: creates boards, edits cards, comments
- Workspace admin: invites/removes members, manages billing and workspace settings
- Board observer: invited to a single board with comment-only access

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Loadout

Tools to build your Trello clone

Exit strategy

How to make money with a Trello clone

01

Niche the workflow

A kanban board pre-built for one job - content pipelines for creators, applicant tracking for small agencies, deal flow for realtors - converts far better than a generic board. The columns, labels and automations ARE the product; charge $9โ€“$29/month.

02

Per-seat team plans

Copy the proven gate: free for 3 boards or 3 members, then $5/seat/month. Teams hit limits naturally as adoption spreads, so the product sells itself internally - the same bottom-up motion Trello rode to $425M.

03

Paid views and automations

Keep the board free forever and charge for calendar/timeline views and automation rules (when card moves to X, do Y). These are exactly the features Trello gates behind Premium, because power users pay for them without blinking.

04

Template & integration marketplace

Sell premium board templates with built-in automations, and take a cut on third-party power-up subscriptions once you have an API. Low effort after the core product exists.

Intel

Frequently asked questions

How much money does Trello make?

Atlassian doesn't report Trello's revenue separately - it's bundled into Atlassian's overall subscription line since the $425M acquisition in 2017. Based on reported user counts (tens of millions registered) and plan pricing of $5โ€“$17.50/user/month, third-party estimates put Trello in the low-to-mid hundreds of millions per year. Treat any figure as a rough estimate.

How hard is it to build a Trello clone?

It's one of the easiest serious SaaS clones - rated easy. The data model is essentially boards, lists, cards and members, and libraries like dnd-kit solve drag-and-drop. A solid MVP is a 1โ€“2 week AI-builder project; the polish work is in drag feel, realtime sync and the card-detail modal.

Is it legal to clone Trello?

Yes. Kanban predates Trello by decades (it comes from Toyota's manufacturing system), and the board/list/card UI is used by dozens of products - Asana, Linear, GitHub Projects, Notion. You cannot use Trello's name, logo or assets, but building your own kanban tool is completely fair game.

What tech stack should I use for a Trello clone?

The proven 2026 stack: Next.js + Tailwind with dnd-kit for drag-and-drop, PostgreSQL via Supabase with fractional position columns for ordering, Supabase Realtime so teammates see moves live, and Stripe Billing for per-seat plans. The whole thing deploys on Vercel with zero infrastructure.

What does it cost to build a Trello clone?

Nearly nothing in tooling: an MVP via Lovable, Bolt or Cursor runs under $100/month, and hosting a small user base fits free tiers. A contracted custom build would run $8,000โ€“$30,000 - the lowest of any clone in this category, which is why it's a favorite first SaaS project.

Why would anyone use a Trello clone instead of Trello?

They won't - unless yours is specialized. The winning angle is a board that speaks one niche's language out of the box: a hiring pipeline with candidate fields and email automations, a content calendar with publish-date views, a wedding planner with vendor tracking. Generic loses to Trello; specific wins on day one.

Next targets

More apps to clone

CloneMRR is not affiliated with, endorsed by or connected to Trello. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.