How to Clone Trello
Kanban boards that made project management visual, simple and drag-and-drop
What is Trello?
Trello is the app that taught the world what a kanban board is: lists of cards you drag from 'To Do' to 'Doing' to 'Done'. Cards hold descriptions, checklists, due dates, labels and comments. That's essentially the whole product - and that simplicity is the point. Trello onboards in thirty seconds, which is why it spread through teams long before anyone called it 'project management software'.
Founded in 2011, sold to Atlassian for $425M in 2017, Trello now lives inside Atlassian's portfolio alongside Jira. It runs classic freemium per-seat SaaS: free boards for everyone, then Standard (~$5/user/mo), Premium (~$10) and Enterprise tiers gating unlimited boards, extra views (calendar, timeline, dashboard) and admin controls. Atlassian doesn't break out Trello revenue, so all figures are estimates - but with tens of millions of registered users, even modest conversion implies a healthy nine-figure annual run rate.
For builders, Trello is the single best-value clone on this site: it's rated easy, the data model is four tables, and drag-and-drop libraries do the hard part. Nobody needs another generic Trello - but a kanban board wrapped around one workflow (content pipelines, hiring, real-estate deals, wedding planning, job-search tracking) is a weekend MVP with real willingness to pay.
Who it's for: Teams and individuals who find Jira-style tools overkill: marketers, agencies, freelancers, students and small software teams. The clone opportunity is a kanban board specialized for one workflow, with the columns, fields and automations of that niche built in.
How Trello makes money
- $ Per-seat subscriptions: Standard (~$5/user/mo) and Premium (~$10/user/mo) unlock unlimited boards, advanced checklists and extra views (calendar, timeline, table, dashboard).
- $ Enterprise tier: organization-wide controls, SSO and security features at ~$17.50/user/mo for large deployments.
- $ Free-tier funnel: the 10-board workspace limit is the conversion lever - teams hit it quickly and upgrade rather than reorganize.
- $ Atlassian ecosystem: Trello feeds users into Jira, Confluence and the Atlassian suite, where the real enterprise expansion revenue happens.
Rough estimate only - Atlassian does not report Trello revenue separately; it is bundled into Atlassian's overall subscription revenue, so this range is inferred from user counts and plan pricing. CloneMRR is not affiliated with Trello or Atlassian; figures are for educational purposes.
Features to build
MVP ship this first
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โ Boards & workspacesUsers create boards (with background colors) inside a workspace; a home screen lists all boards with starred ones pinned on top.
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โ Lists & cards with drag-and-dropOrdered lists of cards; cards drag within and across lists, lists reorder horizontally, and positions persist instantly.
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โ Card detailsClick a card to open a modal: description with markdown, checklist with progress bar, due date with overdue states, colored labels and attachments.
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โ Members & assignmentInvite members to a board by email; assign members to cards with avatar stacks shown on the card face.
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โ Comments & activity logPer-card comment thread plus an automatic activity feed (created, moved, completed) on cards and boards.
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โ Search & filtersBoard-level filtering by label, member and due date, plus a global search across card titles.
Full version add later
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+ Automation rulesButler-style triggers and actions: 'when a card moves to Done, mark complete and post a comment' - no-code rule builder.
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+ Calendar & timeline viewsThe same cards rendered as a due-date calendar and a Gantt-style timeline - the headline paid-plan features.
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+ Power-ups / integrationsSlack notifications, GitHub links, Google Drive attachments and a webhook system for third-party extensions.
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+ Board templatesA gallery of pre-built boards (sprint board, content calendar, hiring pipeline, CRM) cloned into a workspace in one click.
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+ Notifications & email digestsIn-app notification center plus email alerts for mentions, assignments and approaching due dates.
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+ Admin & permissionsWorkspace roles, board visibility (private/workspace/public), guest access and an admin usage dashboard.
Recommended tech stack
| Layer | Our pick | Why |
|---|---|---|
| Frontend | Next.js + Tailwind CSS + dnd-kit | dnd-kit handles accessible, performant drag-and-drop for cards and lists - the one genuinely tricky UI in the product. |
| Backend | Node.js (Next.js server actions) | The API is simple CRUD plus reorder operations; server actions keep it all in one codebase. |
| Database | PostgreSQL (Supabase) | Four core tables (boards, lists, cards, members) with position columns; row-level security maps cleanly onto board membership. |
| Realtime | Supabase Realtime (Postgres changes) | Teammates must see card moves live; subscribing to Postgres changes avoids running your own websocket server. |
| Auth & billing | Supabase Auth + Stripe Billing | Email/Google login and per-seat subscription billing with a free-plan board limit enforced in one policy check. |
| Hosting | Vercel | Zero-ops deployment; a kanban app has no special infrastructure needs at MVP stage. |
AI prompts to clone Trello
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Build a kanban project management web app called Flowboard, modeled on Trello.
## Core concept
Teams organize work on boards. A board contains vertical lists (like 'To Do', 'Doing', 'Done'), and lists contain draggable cards. Cards open into a detail view with description, checklist, labels, due date, members and comments. Free workspaces get 3 boards; the Pro plan ($5/member/month) is unlimited.
## User roles
- Member: creates boards, edits cards, comments
- Workspace admin: invites/removes members, manages billing and workspace settings
- Board observer: invited to a single board with comment-only access
Tools to build your Trello clone
Describe your app in plain English and Lovable builds a full-stack web app with auth, database and deployment included.
Best for: Full-stack web apps without writing code
StackBlitz's AI builder. Prompt, run and edit full-stack apps directly in the browser, then deploy in one click.
Best for: Rapid prototypes and web apps
AI app builder with built-in database, auth and hosting. Strong for internal tools and CRUD-heavy products.
Best for: Dashboards, marketplaces and internal tools
The AI code editor. Full control over your codebase with AI agents that write and refactor code for you.
Best for: Developers who want full code ownership
Generates production-grade React + Tailwind UI from a prompt, deployable to Vercel instantly.
Best for: Polished UI and front-ends
Workers, Pages, R2 and D1 - host your clone on a global edge network with a generous free tier.
Best for: Serverless apps and APIs
Cheap VPS and managed hosting with an AI website builder. Easiest way to put a clone online on a budget.
Best for: Budget VPS and WordPress-style sites
How to make money with a Trello clone
Niche the workflow
A kanban board pre-built for one job - content pipelines for creators, applicant tracking for small agencies, deal flow for realtors - converts far better than a generic board. The columns, labels and automations ARE the product; charge $9โ$29/month.
Per-seat team plans
Copy the proven gate: free for 3 boards or 3 members, then $5/seat/month. Teams hit limits naturally as adoption spreads, so the product sells itself internally - the same bottom-up motion Trello rode to $425M.
Paid views and automations
Keep the board free forever and charge for calendar/timeline views and automation rules (when card moves to X, do Y). These are exactly the features Trello gates behind Premium, because power users pay for them without blinking.
Template & integration marketplace
Sell premium board templates with built-in automations, and take a cut on third-party power-up subscriptions once you have an API. Low effort after the core product exists.
Frequently asked questions
How much money does Trello make?
Atlassian doesn't report Trello's revenue separately - it's bundled into Atlassian's overall subscription line since the $425M acquisition in 2017. Based on reported user counts (tens of millions registered) and plan pricing of $5โ$17.50/user/month, third-party estimates put Trello in the low-to-mid hundreds of millions per year. Treat any figure as a rough estimate.
How hard is it to build a Trello clone?
It's one of the easiest serious SaaS clones - rated easy. The data model is essentially boards, lists, cards and members, and libraries like dnd-kit solve drag-and-drop. A solid MVP is a 1โ2 week AI-builder project; the polish work is in drag feel, realtime sync and the card-detail modal.
Is it legal to clone Trello?
Yes. Kanban predates Trello by decades (it comes from Toyota's manufacturing system), and the board/list/card UI is used by dozens of products - Asana, Linear, GitHub Projects, Notion. You cannot use Trello's name, logo or assets, but building your own kanban tool is completely fair game.
What tech stack should I use for a Trello clone?
The proven 2026 stack: Next.js + Tailwind with dnd-kit for drag-and-drop, PostgreSQL via Supabase with fractional position columns for ordering, Supabase Realtime so teammates see moves live, and Stripe Billing for per-seat plans. The whole thing deploys on Vercel with zero infrastructure.
What does it cost to build a Trello clone?
Nearly nothing in tooling: an MVP via Lovable, Bolt or Cursor runs under $100/month, and hosting a small user base fits free tiers. A contracted custom build would run $8,000โ$30,000 - the lowest of any clone in this category, which is why it's a favorite first SaaS project.
Why would anyone use a Trello clone instead of Trello?
They won't - unless yours is specialized. The winning angle is a board that speaks one niche's language out of the box: a hiring pipeline with candidate fields and email automations, a content calendar with publish-date views, a wedding planner with vendor tracking. Generic loses to Trello; specific wins on day one.
More apps to clone
CloneMRR is not affiliated with, endorsed by or connected to Trello. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.