How to Clone WEBTOON
Vertical-scroll digital comics platform with a coin economy, ads and original IP
What is WEBTOON?
WEBTOON is the platform that made vertical-scroll comics a global format. Instead of flipping pages, you thumb down an endless strip, episode by episode - a reading style built for phones, not print. Its parent (Naver/WEBTOON Entertainment) went public in 2024 and the business does well over a billion dollars a year across the WEBTOON and LINE Manga/Manta-style apps, with hundreds of millions of registered users.
The product is two-sided. On one side, a huge catalogue of serialized comics - some self-published by amateurs, some 'Originals' that WEBTOON commissions and pays for. On the other, a coin economy: most episodes are free on a delay, but you can spend coins to unlock the next episode early under a 'fast pass / wait-to-unlock' model. That timer-driven monetization, plus ads on the free tier and a creator revenue share, is the whole machine.
For a cloner the honest read is: do not try to out-catalogue WEBTOON. The winning angle is a niche vertical-comics platform - a specific genre (BL, horror, sports manhwa), a language with weak local supply, or a creator-first publishing tool. The reader app and coin paywall are very clonable; the moat is content supply and the creator flywheel, so your real product is the deal you offer creators, not the scroll viewer.
Who it's for: Comic and manhwa readers who consume serialized stories on mobile, plus indie comic creators who want a publishing home with built-in monetization. Clone opportunities: 'WEBTOON for X genre/language' where motivated creators exist but no dominant vertical-scroll platform serves them.
How WEBTOON makes money
- $ Coin purchases (in-app currency): readers buy coins to unlock the next episode early under the 'fast pass / wait-to-unlock' timer - the largest revenue line.
- $ Advertising: interstitial and rewarded video ads on the free reading tier, plus 'watch an ad to unlock' rewarded flows.
- $ Originals and IP: WEBTOON-owned series drive coin spend and license out to film, TV and merchandise.
- $ Creator revenue share and a paid-promotion marketplace for creators who want reach.
- $ Premium/ad-free passes in some markets and bundled coin subscriptions.
Rough estimate derived from public filings (2024 revenue ~$1.3B across the WEBTOON ecosystem). CloneMRR is not affiliated with WEBTOON; figures are for educational purposes.
Features to build
MVP ship this first
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✓ Vertical-scroll readerFull-bleed, edge-to-edge vertical episode viewer that streams long images smoothly with lazy loading; no page flips, just thumb-down scrolling.
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✓ Series & episode catalogueBrowse comics by genre, with a series page listing episodes, cover art, synopsis, author and rating.
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✓ Coin economyBuy coins, spend them to unlock locked episodes; balance and transaction ledger per user.
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✓ Wait-to-unlock / fast passLatest episodes are locked and either unlock free after a timer or instantly with coins - the core monetization mechanic.
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✓ Library & continue readingSubscribe to series, resume at the exact episode, and get new-episode notifications.
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✓ Creator upload toolSelf-publishing flow: create a series, upload episode image strips, set a schedule.
Full version add later
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+ Rewarded ads to unlockFree unlock path: watch a rewarded video or daily ad-pass to open a locked episode without paying.
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+ Comments & creator communityPer-episode comment threads, top-comment surfacing, creator replies and likes.
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+ Discovery & rankingTrending charts, genre rankings, personalized 'For you' rows and an editorial 'Originals' shelf.
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+ Creator analytics & payoutsViews, subscribers, coin revenue dashboards and a payout/revenue-share ledger for creators.
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+ Offline downloadsDownload unlocked episodes for offline reading, gated to subscribers or premium.
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+ Translations & localizationMulti-language episode variants and a community/AI translation pipeline for cross-market reach.
Recommended tech stack
| Layer | Our pick | Why |
|---|---|---|
| Mobile app | React Native (Expo) PWA-first | Readers are mobile-first; a vertical scroll viewer is straightforward in RN, and Expo handles push notifications and in-app purchases for coins. |
| Web reader | Next.js sharing the same API | Comic pages index extremely well for SEO ('read <series> free online') - your cheapest acquisition channel. |
| Backend | Node.js + PostgreSQL (Supabase) | Series, episodes, unlocks and coin ledgers are relational; Postgres handles the wallet/transaction integrity you need. |
| Image delivery | Cloudflare R2 / S3 + image CDN | Episodes are large stitched images; an image CDN with on-the-fly resizing keeps scroll smooth and bandwidth cheap. |
| Payments & coins | RevenueCat + Stripe | RevenueCat for in-app coin packs across iOS/Android; Stripe for web coin purchases and creator payouts. |
| Ads | AdMob rewarded video | Rewarded ads power the free-unlock path and monetize readers who never buy coins. |
AI prompts to clone WEBTOON
Pick your builder, copy the prompt, paste it and iterate. Enter your email once to unlock all prompts on every page - we'll also send you this full prompt pack.
Build a vertical-scroll digital comics web app called ScrollVerse, modeled on WEBTOON, focused on indie horror comics.
## Core concept
Readers thumb down long vertical comic strips, one episode at a time. Most episodes are free; the newest few are locked and open either after a wait timer or instantly by spending coins. Creators self-publish series and earn a share of coin revenue.
## Pages
1. Landing: dark moody hero with a featured horror series, 'Read free on your phone' CTA, trending row, genre chips
2. Home / discovery: rows of series cards (Trending, New episodes today, Editor's picks, By genre), a daily-ranking list, and a search bar
3. Series page: tall cover, title, author, genre tags, synopsis, subscribe button, rating, and a numbered episode list where locked episodes show a coin price or an 'unlocks in 2d' timer
4. Reader: full-width vertical scroll of the episode's image strip, minimal floating top bar (back, series title, settings), bottom bar with previous/next episode and a like button; at the end of a free episode show a 'Next episode is locked - unlock for 3 coins or wait 2 days' card
Tools to build your WEBTOON clone
Describe your app in plain English and Lovable builds a full-stack web app with auth, database and deployment included.
Best for: Full-stack web apps without writing code
StackBlitz's AI builder. Prompt, run and edit full-stack apps directly in the browser, then deploy in one click.
Best for: Rapid prototypes and web apps
AI app builder with built-in database, auth and hosting. Strong for internal tools and CRUD-heavy products.
Best for: Dashboards, marketplaces and internal tools
The AI code editor. Full control over your codebase with AI agents that write and refactor code for you.
Best for: Developers who want full code ownership
Generates production-grade React + Tailwind UI from a prompt, deployable to Vercel instantly.
Best for: Polished UI and front-ends
Workers, Pages, R2 and D1 - host your clone on a global edge network with a generous free tier.
Best for: Serverless apps and APIs
Cheap VPS and managed hosting with an AI website builder. Easiest way to put a clone online on a budget.
Best for: Budget VPS and WordPress-style sites
How to make money with a WEBTOON clone
Niche-genre vertical platforms
Don't fight WEBTOON's catalogue - own one genre or language it underserves (BL, indie horror, sports manhwa, a non-English market). A focused audience tolerates higher coin prices and is cheaper to reach.
Creator-first revenue split
Your real product is the deal for creators. Offer a better split (60–70%) or faster payouts than incumbents to pull supply; supply pulls readers. The platform with the best creator economics wins the flywheel.
Sell time, not content
Keep the back catalogue free (great for SEO and word-of-mouth) and charge only to skip the wait on the newest episodes. You're selling impatience - the same trick that makes the coin economy print money.
IP licensing upside
Originals you commission can license out to audio drama, animation or print. WEBTOON's biggest hits became shows; even a small platform can option a breakout series and share the upside with the creator.
Frequently asked questions
How much money does WEBTOON make?
WEBTOON Entertainment is public and reported roughly $1.3 billion in revenue for 2024 across its apps, which works out to roughly $90–120 million per month. Most of it comes from the coin economy (paying to unlock episodes early), with advertising and IP licensing making up the rest.
How hard is it to build a WEBTOON clone?
Medium difficulty. The vertical-scroll reader and coin paywall are well-understood patterns an AI builder can scaffold quickly. The hard part isn't code - it's content supply. Your real challenge is recruiting creators, so start with a single niche and a generous revenue split.
Is it legal to clone WEBTOON?
Cloning the format - vertical-scroll reading, a coin economy, episode unlocking - is fine; those are mechanics, not protected works. What you cannot do is host WEBTOON's actual comics, which are copyrighted. Build an original platform that creators upload to, and you're on safe ground.
What tech stack should I use for a WEBTOON clone?
A React Native app or Next.js PWA, Postgres for series/episodes and an append-only coin ledger, S3/R2 plus an image CDN for the large episode strips, and RevenueCat/Stripe for coin purchases. The Cursor prompt on this page specifies that architecture, including the server-side access checks that stop people scraping locked episodes.
How much does it cost to build a WEBTOON clone?
With AI builders you can ship an MVP for the cost of your time plus modest hosting - an image CDN and Postgres run cheaply at small scale. The bigger spend is content and creator acquisition: budget for either commissioning a few original series or incentives to attract indie creators, since an empty reader app earns nothing.
How does the coin / wait-to-unlock model actually work?
Most episodes are free to read after a delay. The newest few are locked: you either wait out a timer (often days) and read them free, or spend coins to unlock them now. Coins are bought in packs, and you can usually earn a few by watching ads. It monetizes impatience while keeping the back catalogue free for growth.
More apps to clone
CloneMRR is not affiliated with, endorsed by or connected to WEBTOON. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.