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How to Clone monday.com

Visual work-OS for managing projects, tasks and workflows across teams

Web hard to clone Per-seat SaaS subscription with tiered plans (Basic, Standard, Pro, Enterprise)
Est. monthly revenue
$75Mโ€“$90M/mo
rough estimate, 2025
MVP build time
4โ€“6 weeks with AI builders
full version: 6+ months
Clone prompts
5 builders
Lovable ยท Bolt ยท Cursor ยท v0 ยท Base44
Briefing

What is monday.com?

monday.com is a 'Work OS' - a flexible platform where teams build their own project, task and workflow management apps out of customizable boards. Instead of shipping one rigid tool, monday gives you colorful spreadsheet-like boards with status columns, owners, dates, dependencies and dozens of view types (Kanban, Gantt, calendar, timeline), then lets marketing, sales, dev and HR each bend it to their process. That horizontal flexibility is the whole pitch - and the reason it became a multi-billion-dollar public company.

The product is sold per seat as a SaaS subscription with tiered plans. Revenue scales with seats and with usage of premium tiers (automations, integrations, dashboards, time tracking). monday spends heavily on product-led growth and brand marketing - you have seen the ads - but underneath the colorful UI it is a fairly conventional CRUD app: items live in boards, boards live in workspaces, columns carry typed data, and automations fire on column changes.

For a builder, the lesson is that you almost certainly should not clone the whole horizontal Work OS - that is a hard, sprawling product with a decade of polish. The realistic clone opportunity is to take the board + automation core and aim it at one vertical that monday is too generic to serve well: a content calendar for agencies, an applicant tracker for recruiters, a client-portal project board for freelancers. Win the workflow for one audience, charge per seat, and you have a defensible niche.

Who it's for: Cross-functional teams (marketing, ops, product, agencies) who outgrow spreadsheets but find Jira too heavy. The realistic clone target is a single vertical that wants a tailored board-based workflow rather than a blank canvas.

Revenue model

How monday.com makes money

Revenue estimate
$75Mโ€“$90M/mo

Rough estimate derived from public quarterly filings (annual revenue divided across the year). CloneMRR is not affiliated with monday.com; figures are for educational purposes.

Spec sheet

Features to build

MVP ship this first

  • โœ“ Customizable boards
    Create boards with rows (items) grouped into sections, and typed columns: status, person, date, number, text, dropdown.
  • โœ“ Status columns with color labels
    The signature feature - colored status chips (Working on it, Stuck, Done) that anyone can update inline.
  • โœ“ Multiple board views
    Switch the same data between Table, Kanban (grouped by status) and Calendar (by date column) views.
  • โœ“ Item detail panel
    Click any item to open a side panel with all column values, an updates/comments feed and file attachments.
  • โœ“ Workspaces & teams
    Group boards into workspaces; invite members, assign people to items, basic role-based access.
  • โœ“ Simple automations
    When status changes to X, notify the owner or move the item to a group - a small rules engine on column changes.
~ 4โ€“6 weeks with AI builders

Full version add later

  • + Gantt & timeline views
    Dependency-aware timeline with draggable bars, critical path and a milestone column type.
  • + Dashboards & widgets
    Aggregate across boards into chart, number and battery widgets for portfolio-level reporting.
  • + Advanced automation builder
    Multi-step recipes with conditions, cross-board moves, recurring items and scheduled triggers.
  • + Integrations marketplace
    Two-way sync with Slack, Gmail, GitHub, Stripe and webhooks via a connector framework.
  • + Forms & intake
    Public forms that create new board items, with conditional fields and routing to the right group.
  • + Time tracking & workload
    Per-item time logs plus a workload view balancing assignees across capacity.
~ 6+ months
Architecture

Recommended tech stack

Layer Our pick Why
Frontend Next.js + Tailwind CSS Board UI is highly interactive; React handles drag-and-drop and inline editing, Tailwind keeps the dense grid styling manageable.
Backend Node.js (NestJS) or Next.js API routes Mostly CRUD over items/columns plus a rules engine for automations; one language across the stack speeds iteration.
Database PostgreSQL (Supabase) Flexible typed columns map well to JSONB values on items; row-level security enforces per-workspace access.
Realtime Supabase Realtime or Pusher Multiple users edit the same board live - status changes and new items must broadcast instantly.
Drag & drop / grid dnd-kit + TanStack Table Reorderable groups and rows plus a virtualized table that stays fast with thousands of items.
Hosting Vercel or Cloudflare Edge rendering for the app shell and serverless functions for the automation/webhook handlers.
The payload

AI prompts to clone monday.com

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monday-lovable.md
Build a visual work-management web app called BoardFlow, modeled on monday.com.

## Core concept
Teams organize work in colorful boards. Each board is a list of items (rows) with typed columns. The signature feature is a color-coded Status column that anyone can click to update.

## User roles
- Member: views and edits boards they belong to, updates items, comments
- Workspace admin: creates boards, invites members, manages permissions
- Viewer: read-only access to shared boards

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Loadout

Tools to build your monday.com clone

Exit strategy

How to make money with a monday.com clone

01

Pick one vertical, not the whole Work OS

monday wins on flexibility; you can't out-flexible them. Ship a board tool pre-configured for a single niche - agency content calendars, recruiting pipelines, client onboarding - with templates and automations that audience needs day one.

02

Per-seat pricing with a tier wall

Charge monthly per user and gate automations, integrations, dashboards and private boards behind higher tiers. Seat expansion as teams roll out is the real growth lever - design the free tier to invite teammates.

03

Sell automation and integration packs

Once teams live in your boards, paid connectors (sync with their CRM, calendar, Slack) and prebuilt automation recipes become high-margin add-ons that increase stickiness.

04

Template marketplace

Let power users publish board templates for your niche and take a cut, or sell premium template packs yourself - low-cost content that drives signups and upgrades.

Intel

Frequently asked questions

How much does monday.com make?

monday.com reported roughly $972 million in revenue for fiscal 2024 (about $75Mโ€“$90M per month), growing in the low-30s percent year over year. Nearly all of it is per-seat SaaS subscription revenue, with net revenue retention above 110% as accounts add seats and upgrade tiers.

How hard is it to build a monday.com clone?

Hard - this is one of the more ambitious clones. The board CRUD is easy, but the typed-column system, multiple synchronized views (Table/Kanban/Calendar), live multi-user editing and an automation engine add real complexity. A focused single-vertical MVP is achievable; replicating the full horizontal Work OS is a multi-year effort.

Is it legal to clone monday.com?

Yes - building a project-management or work-tracking tool is legal, and dozens compete in this space (Asana, ClickUp, Notion, Smartsheet). You cannot copy monday's name, logo, exact visual branding or proprietary code. Build your own brand and lean into a niche they serve generically.

What tech stack should I use for a monday.com clone?

A solid 2026 stack: Next.js + Tailwind for the interactive board UI, Supabase (Postgres) for data, auth and realtime sync, dnd-kit for drag-and-drop, and TanStack Table for a fast virtualized grid. Model typed columns with a single CellValue table holding JSONB values interpreted by column type.

How much does it cost to build a monday.com clone?

With AI builders, a niche MVP runs under $100/month in tooling and 4โ€“6 weeks of evenings. A production-grade work-management platform with realtime, automations and integrations typically costs $30,000โ€“$120,000+ to build custom - the synchronized views and automation engine are where the hours go.

What makes monday.com's board model so flexible?

Everything is an item with typed columns, and columns can be any type (status, person, date, formula, dependency). The same data renders as a table, Kanban, Gantt or calendar just by choosing a view. That separation of data from view is the core idea worth cloning - and pre-configuring for one audience is how a small team can compete.

Next targets

More apps to clone

CloneMRR is not affiliated with, endorsed by or connected to monday.com. Revenue figures are rough estimates based on public reports and are provided for educational purposes only. "Cloning" here means building an original product inspired by a proven business model - never copy a brand's name, logo, content or code.